Category: Performance Marketing
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Data Driven Video Ad Hooks That Maximise Click Through and Conversions
Learn how to build video ad hooks based on audience psychology and performance data, apply a repeatable testing loop, and scale the elements that consistently raise click through rates and conversion outcomes.
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Budget Pacing Techniques for Always On Performance Campaigns
Discover practical methods to keep your always on campaigns on budget while maximising return, including pacing algorithms, day parting, and automated controls that align spend with performance signals.
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Build a Full Funnel Retargeting Campaign with Frequency Caps
Learn how to design a retargeting flow that reaches users at every stage of the buying journey while controlling ad overload with smart frequency caps, so you keep relevance high and cost low.
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Practical Tips for Using UGC Ads to Drive Direct Response and Cut CPA
This article shows performance marketers how to design, launch and optimise user generated content ads that deliver direct response results while reducing cost per acquisition.
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How Attribution Models Shape Budget Decisions in Multi Channel Marketing
This article walks marketers through the mechanics of first click, last click and data driven attribution, shows how each model influences spend allocation, and offers a step by step approach to adopt a data driven model without overhauling existing infrastructure.
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Forecasting ROAS Using Cohort Analysis and LTV Curves
Learn a step by step method to predict return on ad spend by combining cohort analysis with lifetime value curves, enabling marketers to set realistic budgets and improve profit planning.
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Scaling an Affiliate Program for Performance Brands with Data‑Driven Partner Management
This case study shows how a performance‑focused ecommerce brand built a scalable affiliate program by using tiered commissions, automated onboarding, precise tracking and continuous data analysis, delivering sustainable revenue growth while protecting brand integrity.
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Customer Match and First Party Audiences for Performance Marketing
Learn how to leverage Customer Match and first party audience data to boost campaign relevance, maintain privacy compliance and drive measurable ROI in performance marketing.