Privacy Policy

At Apte, we are committed to protecting your privacy and ensuring the security of your data. This Privacy Policy explains how we collect, use, and protect your information when you use our A/B testing service.

Data Collection and Usage

Our service is designed to be privacy-first and cookieless. We collect and process the following types of data:

  • Aggregated performance metrics (conversion rates, bounce rates)
  • Content variation data (headlines, CTAs, images)
  • Integration data with your existing analytics tools
  • Account information for service management

Data Protection

We implement robust security measures to protect your data:

  • End-to-end encryption for all data transmission
  • Regular security audits and updates
  • Strict access controls and authentication
  • Data minimization principles

GDPR Compliance

We are fully compliant with the General Data Protection Regulation (GDPR):

  • No personal data collection or storage
  • Right to access and delete your data
  • Data processing agreements available
  • Transparent data practices

Third-Party Integrations

We integrate with your existing analytics tools while maintaining privacy:

  • Google Analytics
  • Google Tag Manager
  • Microsoft Clarity
  • Meta Pixel

Data Retention

We retain your data only as long as necessary:

  • Performance data: 12 months
  • Account information: Until account closure
  • Integration settings: Until removed

Your Rights

You have the following rights regarding your data:

  • Access your data
  • Request data deletion
  • Opt-out of data collection
  • Export your data

Contact Us

If you have any questions about our privacy practices or would like to exercise your rights, please contact us at [email protected].